You should love Yasmin Sewell

Chances are if you already know who Yasmin Sewell is, you already love her. And even if you don’t know who she is, you probably love her as well. You see, she’s one of those amazing ladies with amazing style. Not a blogger or street-model who is paid to wear the latest designers, but a woman who sets about discovering those ‘latest’ designers and in turn gets to embrace her fantastic style through them. Think forward thinking and conceptual labels like JW Anderson,  Roksanda Ilincic and Peter Pilotto. She’s also a fan of wearing some Christopher Kane magic (she was the first to snap up his collection back in 2006) of which I am equally a fan of seeing via street style snaps.


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But her affinity for Christopher Kane and eye for young-talent is just the start of why I love Mrs Sewell. She’s an Aussie based in London which makes me excited to be one as well, no matter how un-original it may actually be. Especially when she puts on such cool projects such as her Beach in the East pop-up shop that happened earlier this year. As part of her uber-cool consultancy business (she counts moda-operandi and Asos as clients) and her husband’s showroom (dream team much?), the pop-up store sold Dogtown style garb from the likes of House of Holland, Bassike and that yummy Rollas denim label, in an empty pool in London’s Shoreditch. Up until this moment, what was cooler than cool was ice cold. Now it’s Yasmin Sewell.

She’s also super adorable. I know, I cringe to be one of the girls who’s all ‘Eerr meeehh geerd so peerr-ttteee,’ but seeing photos of her roll around instagram and her recent shoot on the Coveteur, I’m sure my superficial enthusiasm is justified. Those bouncy curls. That natural smile. Those artfully put-together outfits. All visual signs point to her seeming like a a really nice and lovely person. I mean, who wouldn’t be nice when you get to look that great in a bowler hat? I’m not judging. It’s science people!

I also see on instagram (a stalker’s best friend) that she’s besties with fellow awesome Aussies Laura Brown and Michelle Jank. Oh to be in that friendship circle. Through looks and careers and online personalities, (what fashion friendships are made on really) I feel like I could sail seamlessly into their click. I could play the part of the naive Charlotte/Shoshanna. The awkward new girl in a big city who they take pity on with glasses of wine and Jill Sander hand-me-downs. HBO producers if you’re reading this, let’s talk. Yasmin Sewell if you’re reading this, wine?

Images by Tommy Ton for 

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